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	1.	Emotion marketing : concepts and cases / Edited by K. Sangeetha by Emotion Marketing: Concepts and Cases \| Samgeetha, K [Editor]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad : The ICFAI University Press, 2006.Availability: Items available for loan: [Call number: 658.8342 EMO] (1). Place hold Add to cart (remove)
	2.	Why we buy : the science of shopping / Paco Underhill by Underhill, Paco. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, 1999.Availability: Items available for loan: [Call number: 658.834 UND] (1). Place hold Add to cart (remove)
	3.	Consumer behaviour / Matin Khan by Khan, Matin. Edition: 2nd edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : New Age International, 2007.Availability: Items available for loan: [Call number: 381.33 KHA] (1). Place hold Add to cart (remove)
	4.	Consumer behavior / Leon G Schiffman, Leslie Lazar Kanuk and S Ramesh Kumar by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 10th edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Chennai : Pearson, 2013.Availability: Items available for loan: [Call number: 381.33 SCH] (1). Place hold Add to cart (remove)
	5.	No cover image available Influence of brand name and packaging on consumer perception and choice by Anjana Khatri \| Jadavpur University \| M.Sc \| Soma Dasgupta. Material type: Mixed materials Availability: Items available for loan: [Call number: 1986/ HM-2] (1). Place hold Add to cart (remove)
	6.	No cover image available To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf) by Amita Jain \| Jadavpur University \| M.Sc \| Soma Dasgupta. Material type: Mixed materials Availability: Items available for loan: [Call number: 1986/ HM-1] (1). Place hold Add to cart (remove)
	7.	No cover image available To study the impact of advertisement, brand name and packaging on consumers purchase behaviour related to malt products by Anuradha Chakraborty \| Jadavpur University \| M.Sc \| Komal Sharma. Material type: Mixed materials Availability: Items available for loan: [Call number: 1990/ HM-1] (1). Place hold Add to cart (remove)
	8.	No cover image available A Study of the impact of advertisement, brand name and price on consumers' purchase behaviour related to the cooking medium - oil and their belief in the present day consumer movement by Sangita Singhvi \| Jadavpur University \| M.Sc \| Sudakshina Gupta. Material type: Mixed materials Availability: Items available for loan: [Call number: 1991/ HM-9] (1). Place hold Add to cart (remove)
	9.	No cover image available Consumer behaviour regarding refrigerator ( with special reference to housewives) by Jayita Chatterjee \| Jadavpur University \| M.Sc \| Kaveri Sarkar. Material type: Mixed materials Availability: Items available for loan: [Call number: 1998/ FRM-2] (1). Place hold Add to cart (remove)
	10.	No cover image available A Study on diversified jute products : consumer preference & acceptability by Bidisha Guha Roy \| Jadavpur University \| M.Sc \| Kaveri Sarkar. Material type: Mixed materials Availability: Items available for loan: [Call number: 2000/ CS-2] (1). Place hold Add to cart (remove)
	11.	No cover image available An Analytical study of the buying behaviour and usage pattern of the consumers related to mobile phones by Avantika Puri \| Jadavpur University \| M.Sc \| Komal Sharma. Material type: Mixed materials Availability: Items available for loan: [Call number: 2005/ FRM-3] (1). Place hold Add to cart (remove)
	12.	No cover image available A Study on buying behaviour of jeans and construction of jeans with different patterns to study their acceptance by females of various age groups, working status and income levels by Bindiya Lalwani \| Jadavpur University \| M.Sc \| Samita Gupta. Material type: Mixed materials Availability: Items available for loan: [Call number: 2006/ CS-2] (1). Place hold Add to cart (remove)
	13.	No cover image available Consumer behaviour and advertising management by Khan, Matin. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : New Age, 2011.Availability: Items available for loan: [Call number: 381.33 KHA] (1). Place hold Add to cart (remove)
	14.	Consumer behaviour : includes online buying trends by Kumar, Dinesh. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University, 2015.Availability: Items available for loan: [Call number: 381.33 KUM] (1). Place hold Add to cart (remove)

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