A Study of the impact of advertisement, brand name and price on consumers' purchase behaviour related to the cooking medium - oil and their belief in the present day consumer movement
By: Sangita Singhvi | Jadavpur University | M.Sc.
Contributor(s): Sudakshina Gupta.
Material type:
Mixed materialsSubject(s): CONSUMER BEHAVIOUR | HOME MANAGEMENTDDC classification: 1991/
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| THESIS | JDBI Learning Resource Center | 1991/ HM-9 (Browse shelf(Opens below)) | Available | T158 |
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