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Emotion marketing : concepts and cases / Edited by K. Sangeetha

By: Emotion Marketing: Concepts and Cases.
Contributor(s): Samgeetha, K [Editor].
Material type: TextTextPublisher: Hyderabad : The ICFAI University Press, 2006.Description: viii, 245,[6] p.ISBN: 81-314-0518-4.Subject(s): CONSUMER BEHAVIOURDDC classification: 658.8342
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Item type Current library Call number Status Date due Barcode
TEXT BOOKS JDBI Learning Resource Center 658.8342 EMO (Browse shelf(Opens below)) Available 9228

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