Emotion marketing : concepts and cases / Edited by K. Sangeetha
By: Emotion Marketing: Concepts and Cases.
Contributor(s): Samgeetha, K [Editor].
Material type: TextPublisher: Hyderabad : The ICFAI University Press, 2006.Description: viii, 245,[6] p.ISBN: 81-314-0518-4.Subject(s): CONSUMER BEHAVIOURDDC classification: 658.8342Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
TEXT BOOKS | JDBI Learning Resource Center | 658.8342 EMO (Browse shelf(Opens below)) | Available | 9228 |
There are no comments on this title.