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Emotion marketing concepts and cases

658.8342
EMO

9228

Emotion Marketing: Concepts and Cases

Emotion marketing : concepts and cases / Edited by K. Sangeetha . – Hyderabad : The ICFAI University Press, 2006.

viii, 245,[6] p.

ISBN 81-314-0518-4 : Rs. 425/ -.

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / EMO

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