JDBI Learning Resource Center

Influence of brand name and packaging on consumer perception and choice

By: Anjana Khatri | Jadavpur University | M.Sc.
Contributor(s): Soma Dasgupta.
Material type: Mixed materialsMixed materialsSubject(s): CONSUMER BEHAVIOUR | HOME MANAGEMENT | MARKETINGDDC classification: 1986/
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Item type Current library Call number Status Date due Barcode
THESIS JDBI Learning Resource Center 1986/ HM-2 (Browse shelf(Opens below)) Available T101

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