Influence of brand name and packaging on consumer perception and choice (Record no. 13573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522npc a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 1986/ |
| Item number | HM-2 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Anjana Khatri |
| 110 ## - FIRST AUTHOR (IF AN INSTITUTION) | |
| Institution name | Jadavpur University |
| 111 ## - FIRST AUTHOR (IF A CONFERENCE) | |
| Conference name | M.Sc. |
| Number [OBSOLETE] | 1986 |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of brand name and packaging on consumer perception and choice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | CONSUMER BEHAVIOUR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | HOME MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MARKETING |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Soma Dasgupta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | THESIS |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 1986/ HM-2 | T101 | 01/11/2016 | 01/11/2016 | THESIS |