JDBI Learning Resource Center

To study the impact of advertisement, brand name and packaging on consumers purchase behaviour related to malt products

By: Anuradha Chakraborty | Jadavpur University | M.Sc.
Contributor(s): Komal Sharma.
Material type: Mixed materialsMixed materialsSubject(s): CONSUMER BEHAVIOUR | HOME MANAGEMENTDDC classification: 1990/
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Item type Current library Call number Status Date due Barcode
THESIS JDBI Learning Resource Center 1990/ HM-1 (Browse shelf(Opens below)) Available T140

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