JDBI Learning Resource Center

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1.
Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley

by Stanley, Richard E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice-Hall, 1977.Availability: Items available for loan: [Call number: 658.82 STA] (1).

2.
Advertising communications & promotion management / John R. Rossiter and Larry Percy

by Rossiter, John R | Percy, Larry.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, 1997.Availability: Items available for loan: [Call number: 659.1 ROS] (1).

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch , George E | Belch , Michael A.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, 2007.Availability: Items available for loan: [Call number: 659.1 BEL] (1).

4.
Advertising & sales promotion : concepts & strategies / A. S. Gupta

by Gupta, A. S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune : Everest, 2008.Availability: Items available for loan: [Call number: 659.1 GUP] (2).

5.
Advertising & sales promotion / S. H. H. Kazmi & Satish K Batra

by Kazmi, S. H. H | Batra, Satish K.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Excel Books, 2009.Availability: Items available for loan: [Call number: 659.1 KAZ] (1).

6.
Advertising and sales promotion : concepts and strategies / A. S. Gupta

by Gupta, A. S.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune : Everest, 2010.Availability: Items available for loan: [Call number: 659.1 GUP] (4).

7.
A Comparative study of advertisement awareness, media influence and self-decision regarding buying pattern among women belonging to age groups 18-22 years and 45-55 years

by Honey Chopra | Jadavpur University | M.Sc | Sudakshina Gupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1993/ HM-6] (1).

8.
Effect of sales promotion on consumer purchase behaviour

by Rajashree Mukherjee | Jadavpur University | M.Sc | Komal Sharma.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 2000/ FRM-1] (1).

9.
Fashion : promotion in practice / by Jon Cope and Dennis Maloney

by Cope, Jon | Maloney, Dennis [Author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury Publishing, 2016.Availability: Items available for loan: [Call number: 659.1974692 COP] (1).

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