Advertising communications & promotion management / John R. Rossiter and Larry Percy

By: Rossiter, John R.

Contributor(s): Percy, Larry.

Material type: Text

TextPublisher: Boston : McGraw-Hill, 1997.Edition: 2nd ed.Description: xvi, 640 p.ISBN: 0-07-114667-9.Subject(s): ADVERTISING | SALES PROMOTIONDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.1 ROS (Browse shelf(Opens below))	Available		3372

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