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Advertising and sales promotion : concepts and strategies / A. S. Gupta

By: Gupta, A. S.
Material type: TextTextPublisher: Pune : Everest, 2010.Edition: 3rd ed.Description: 407 p.ISBN: 8176601535.Subject(s): ADVERTISING | SALES PROMOTIONDDC classification: 659.1
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TEXT BOOKS JDBI Learning Resource Center 659.1 GUP (Browse shelf(Opens below)) Available 12485
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