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Marketing of services
By: Kaur, Jaspreet.
Contributor(s): Wadera, Deepti [Author].
Material type:
TextPublisher: New Delhi : Global academics, 2014.Description: 228 p.ISBN: 9789381695210.Subject(s): COMMERCE | MANAGEMENT | MARKETINGDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.8 KAU (Browse shelf(Opens below)) | Available | 17508 |
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| 658.8 KAP Principles of marketing | 658.8 KAU Marketing of services | 658.8 KAU Marketing of services | 658.8 KAU Marketing of services | 658.8 KAZ Marketing management text and cases | 658.8 KAZ Marketing management text and cases | 658.8 KEL Kellogg on marketing |
Contents: 1. Introduction 2. Importance of customer relationship management 3. Service quality 4. Consumer Behaviour 5. Extended marketing mix 6. Developing the service product 7. Understanding pricing in services 8. Role of communication in service marketing 9. Service distribution planning 10. Physical evidence 11. People and internal communications 12. delivery of services 13. Marketing of financial services 14. Marketing of Telecom services 15. Services in Global perspective
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