Marketing of services (Record no. 14557)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01040nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210306202626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171128b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789381695210 |
| Printed Price | 200.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.8 |
| Item number | KAU |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Kaur, Jaspreet |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing of services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Global academics |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 228 p. |
| 500 ## - GENERAL NOTE | |
| General note | Contents: 1. Introduction 2. Importance of customer relationship management 3. Service quality 4. Consumer Behaviour 5. Extended marketing mix 6. Developing the service product 7. Understanding pricing in services 8. Role of communication in service marketing 9. Service distribution planning 10. Physical evidence 11. People and internal communications 12. delivery of services 13. Marketing of financial services 14. Marketing of Telecom services 15. Services in Global perspective |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | COMMERCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MARKETING |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Relator term | Author |
| Author name | Wadera, Deepti |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 28/11/2017 | 2 | 658.8 KAU | 17508 | 13/11/2019 | 06/11/2019 | 28/11/2017 | TEXT BOOKS |