Marketing of services

By: Kaur, Jaspreet.

Contributor(s): Wadera, Deepti [Author].

Material type: Text

TextPublisher: New Delhi : Global academics, 2014.Description: 228 p.ISBN: 9789381695210.Subject(s): COMMERCE | MANAGEMENT | MARKETINGDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	658.8 KAU (Browse shelf(Opens below))	Available		17508

Contents: 1. Introduction 2. Importance of customer relationship management 3. Service quality 4. Consumer Behaviour 5. Extended marketing mix 6. Developing the service product 7. Understanding pricing in services 8. Role of communication in service marketing 9. Service distribution planning 10. Physical evidence 11. People and internal communications 12. delivery of services 13. Marketing of financial services 14. Marketing of Telecom services 15. Services in Global perspective

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