Marketing of services
658.8
KAU
17508
Kaur, Jaspreet
Marketing of services . – New Delhi : Global academics, 2014.
228 p.
Contents: 1. Introduction 2. Importance of customer relationship management 3. Service quality 4. Consumer Behaviour 5. Extended marketing mix 6. Developing the service product 7. Understanding pricing in services 8. Role of communication in service marketing 9. Service distribution planning 10. Physical evidence 11. People and internal communications 12. delivery of services 13. Marketing of financial services 14. Marketing of Telecom services 15. Services in Global perspective
ISBN 9789381695210 : 200.00.
COMMERCE
MANAGEMENT
MARKETING
658.8 / KAU
KAU
17508
Kaur, Jaspreet
Marketing of services . – New Delhi : Global academics, 2014.
228 p.
Contents: 1. Introduction 2. Importance of customer relationship management 3. Service quality 4. Consumer Behaviour 5. Extended marketing mix 6. Developing the service product 7. Understanding pricing in services 8. Role of communication in service marketing 9. Service distribution planning 10. Physical evidence 11. People and internal communications 12. delivery of services 13. Marketing of financial services 14. Marketing of Telecom services 15. Services in Global perspective
ISBN 9789381695210 : 200.00.
COMMERCE
MANAGEMENT
MARKETING
658.8 / KAU