Advertising : principles and practice / William Wells, Sandra Moriarty and John Burnett

By: Wells, William.

Contributor(s): Moriarty, Sandra.

Material type: Text

TextPublisher: Pearson Education, .Edition: 7th ed.Description: xxxi, 590 p.ISBN: 9788131714140.Subject(s): ADVERTISING | COMMERCEDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.1 WEL (Browse shelf(Opens below))	Available		16783

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Previous	659.1 TEL Effective advertising understanding when, how, and why advertising works	659.1 WEL Advertisting principles & practice	659.1 WEL Advertisting principles & practice	659.1 WEL Advertising principles and practice	659.10954 KUM Advertsing, brands and consumer behaviour the Indian context	659.10954 KUM Advertsing, brands and consumer behaviour the Indian context	659.10954 KUM Advertsing, brands and consumer behaviour the Indian context	Next

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