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Advertising principles and practice

659.1
WEL

16783

Wells, William

Advertising : principles and practice / William Wells, Sandra Moriarty and John Burnett . – 7th ed . – Pearson Education.

xxxi, 590 p.

ISBN 9788131714140 .

Subjects--Topical Terms:
ADVERTISING
COMMERCE

Dewey Class. No.: 659.1 / WEL

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