Advertising (Record no. 12548)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131714140 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 659.1 |
| Item number | WEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Wells, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub-title | principles and practice |
| Statement of responsibility | William Wells, Sandra Moriarty and John Burnett |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxxi, 590 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | COMMERCE |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Moriarty, Sandra |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 1 | 659.1 WEL | 16783 | 31/05/2019 | 17/04/2018 | 01/11/2016 | TEXT BOOKS |