BRAND POSITIONING / STRATEGIES FOR COMPETITIVE ADVANTAGE
By: Sengupta, Subroto.
Material type: TextPublisher: NEW DELHI : TATA MCGRAW-HILL PUBLISHING COMPANY LTD., .Description: 299 p.ISBN: 0-07-460368-X.Subject(s): MANAGEMENTDDC classification: 658.827Item type | Current library | Call number | Status | Date due | Barcode |
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TEXT BOOKS | JDBI Learning Resource Center | 658.827 SEN (Browse shelf(Opens below)) | Available | 10072 |
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