BRAND POSITIONING (Record no. 8857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-07-460368-X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.827 |
| Item number | SEN |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND POSITIONING |
| Statement of responsibility | STRATEGIES FOR COMPETITIVE ADVANTAGE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL PUBLISHING COMPANY LTD. |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 299 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 5 | 658.827 SEN | 10072 | 03/03/2020 | 29/02/2020 | 01/11/2016 | TEXT BOOKS |