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BRAND POSITIONING

658.827
SEN

10072

Sengupta, Subroto

BRAND POSITIONING / STRATEGIES FOR COMPETITIVE ADVANTAGE . – NEW DELHI : TATA MCGRAW-HILL PUBLISHING COMPANY LTD..

299 p.

ISBN 0-07-460368-X .

Subjects--Topical Terms:
MANAGEMENT

Dewey Class. No.: 658.827 / SEN

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