To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf)
By: Amita Jain | Jadavpur University | M.Sc.
Contributor(s): Soma Dasgupta.
Material type:
Mixed materialsSubject(s): CONSUMER BEHAVIOUR | HOME MANAGEMENT | MARKETINGDDC classification: 1986/
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| THESIS | JDBI Learning Resource Center | 1986/ HM-1 (Browse shelf(Opens below)) | Available | T100 |
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