Normal view MARC view ISBD view

To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf) (Record no. 13572)

MARC details
000 -LEADER
fixed length control field	00618npc a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	In-KoJDB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161102s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Original cataloging agency	JDBI
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Class No.	1986/
Item number	HM-1
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author	Amita Jain
110 ## - FIRST AUTHOR (IF AN INSTITUTION)
Institution name	Jadavpur University
111 ## - FIRST AUTHOR (IF A CONFERENCE)
Conference name	M.Sc.
Number [OBSOLETE]	1986
245 ## - TITLE STATEMENT
Title	To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	CONSUMER BEHAVIOUR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	HOME MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	MARKETING
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL)
Author name	Soma Dasgupta
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	THESIS

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan (e.g. reference copy)	Home library	Current library	Date acquired	Total Checkouts	Full call number	Accession No	Date last seen	Price effective from	Koha item type
				JDBI Learning Resource Center	JDBI Learning Resource Center	01/11/2016		1986/ HM-1	T100	01/11/2016	01/11/2016	THESIS