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To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf)

1986/
HM-1

T100

Amita Jain

To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf)

Subjects--Topical Terms:
CONSUMER BEHAVIOUR
HOME MANAGEMENT
MARKETING

Dewey Class. No.: 1986/ / HM-1

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