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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: TextTextPublisher: New Delhi : McGrawHill, 2013.Edition: 9th ed.ISBN: 9780070144965.Subject(s): ADVERTISING MANAGEMENT | COMMERCE | MANAGEMENTDDC classification: 659.1
List(s) this item appears in: MCOME/A303 Integrated Marketing Communication
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Item type Current library Call number Status Date due Barcode
TEXT BOOKS JDBI Learning Resource Center 659.1 BEL (Browse shelf(Opens below)) Available 12053
TEXT BOOKS JDBI Learning Resource Center 659.1 BEL (Browse shelf(Opens below)) Available 13246
TEXT BOOKS JDBI Learning Resource Center 659.1 BEL (Browse shelf(Opens below)) Available 13247
TEXT BOOKS JDBI Learning Resource Center 659.1 BEL (Browse shelf(Opens below)) Available 16770

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