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Advertising and promotion an integrated marketing communications perspective

659.1
BEL

12053132461324716770

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani . – 9th ed . – New Delhi : McGrawHill, 2013.

ISBN 9780070144965 : Rs. 550.00.

Subjects--Topical Terms:
ADVERTISING MANAGEMENT
COMMERCE
MANAGEMENT

Dewey Class. No.: 659.1 / BEL

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