Advertising and promotion (Record no. 9839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070144965 |
| Printed Price | Rs. 550.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 659.1 |
| Item number | BEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Sub-title | an integrated marketing communications perspective |
| Statement of responsibility | George E. Belch, Michael A. Belch, Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGrawHill |
| Date of publication, distribution, etc. | 2013 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | ADVERTISING MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | COMMERCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MANAGEMENT |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 6 | 659.1 BEL | 12053 | 27/03/2023 | 21/03/2023 | 01/11/2016 | TEXT BOOKS | ||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 3 | 659.1 BEL | 13246 | 30/09/2019 | 19/09/2019 | 01/11/2016 | TEXT BOOKS | ||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 10 | 659.1 BEL | 13247 | 04/12/2023 | 22/11/2023 | 01/11/2016 | TEXT BOOKS | ||||
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 13 | 659.1 BEL | 16770 | 13/04/2024 | 09/04/2024 | 01/11/2016 | TEXT BOOKS |