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BRAND POSITIONING / STRATEGIES FOR COMPETITIVE ADVANTAGE
By: Sengupta, Subroto.
Material type:
TextPublisher: NEW DELHI : TATA MCGRAW-HILL PUBLISHING COMPANY LTD., .Description: 299 p.ISBN: 0-07-460368-X.Subject(s): MANAGEMENTDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.827 SEN (Browse shelf(Opens below)) | Available | 10072 |
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| 658.827 MOO Brand management the Indian context | 658.827 MOO Brand management the Indian context | 658.827 OKO Luxury fashion branding branding, tactics, techniques | 658.827 SEN BRAND POSITIONING | 658.827 VER Brand management text and cases | 658.827 VER Brand management text and cases | 658.827 WIN Brandstand strategies for retail brand building |
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