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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne
By: Mcdonald, Malcolm.
Contributor(s): Payne, Adrian.
Material type:
TextPublisher: New Delhi : Elsevier, 2007.Description: xiv, 401 p.ISBN: 978-81-312-1106-9.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.8 MCD (Browse shelf(Opens below)) | Available | 9866 |
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| 658.8 MAR Marketing management and human resource management | 658.8 MAR Marketing management and human resource management | 658.8 MARM Marketing management concepts and cases | 658.8 MCD Marketing plans for service businesses a complete guide | 658.8 MEN MANAGING QUALITY IN THE APPAREL INDUSTRY | 658.8 MEN MANAGING QUALITY IN THE APPAREL INDUSTRY | 658.8 MER Marketing |
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