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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne

By: Mcdonald, Malcolm.
Contributor(s): Payne, Adrian.
Material type: TextTextPublisher: New Delhi : Elsevier, 2007.Description: xiv, 401 p.ISBN: 978-81-312-1106-9.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Item type Current library Call number Status Date due Barcode
TEXT BOOKS JDBI Learning Resource Center 658.8 MCD (Browse shelf(Opens below)) Available 9866

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