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Marketing plans for service businesses a complete guide

658.8
MCD

9866

Mcdonald, Malcolm

Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne . – New Delhi : Elsevier, 2007.

xiv, 401 p.

ISBN 978-81-312-1106-9 : Rs. 395/ -.

Subjects--Topical Terms:
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / MCD

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