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Advertsing, brands and consumer behaviour : the Indian context / S. Ramesh Kumar
By: Kumar, S. Ramesh.
Contributor(s): Krishnamurthy, Anup.
Material type:
TextPublisher: New Delhi : Sage Publications India Pvt Ltd, 2020.Description: 266p.ISBN: 9789353883928.Subject(s): ADVERTISING & CONSUMER BEHAVIORDDC classification: 659.10954
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | Reference | 659.10954 KUM (Browse shelf(Opens below)) | Not For Loan | 18896 | |
| TEXT BOOKS | JDBI Learning Resource Center | 659.10954 KUM (Browse shelf(Opens below)) | Available | 18897 | ||
| TEXT BOOKS | JDBI Learning Resource Center | 659.10954 KUM (Browse shelf(Opens below)) | Available | 18898 |
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| 659.1 WEL Advertisting principles & practice | 659.1 WEL Advertising principles and practice | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context | 659.111 KEL Advertising media planning a brand management approach | 659.111 SHA Taxmann's advertising planning and decision making |
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