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Advertsing, brands and consumer behaviour : the Indian context / S. Ramesh Kumar

By: Kumar, S. Ramesh.
Contributor(s): Krishnamurthy, Anup.
Material type: TextTextPublisher: New Delhi : Sage Publications India Pvt Ltd, 2020.Description: 266p.ISBN: 9789353883928.Subject(s): ADVERTISING & CONSUMER BEHAVIORDDC classification: 659.10954
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Item type Current library Collection Call number Status Date due Barcode
TEXT BOOKS JDBI Learning Resource Center Reference 659.10954 KUM (Browse shelf(Opens below)) Not For Loan 18896
TEXT BOOKS JDBI Learning Resource Center 659.10954 KUM (Browse shelf(Opens below)) Available 18897
TEXT BOOKS JDBI Learning Resource Center 659.10954 KUM (Browse shelf(Opens below)) Available 18898

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