Advertsing, brands and consumer behaviour (Record no. 15594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220823153716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220823b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353883928 |
| Printed Price | Rs.475.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 659.10954 |
| Item number | KUM |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Kumar, S. Ramesh |
| 245 ## - TITLE STATEMENT | |
| Title | Advertsing, brands and consumer behaviour |
| Sub-title | the Indian context |
| Statement of responsibility | S. Ramesh Kumar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications India Pvt Ltd |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 266p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | ADVERTISING & CONSUMER BEHAVIOR |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Krishnamurthy, Anup |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | JDBI Learning Resource Center | JDBI Learning Resource Center | 23/08/2022 | 659.10954 KUM | 18896 | 23/08/2022 | 23/08/2022 | TEXT BOOKS | ||||
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 23/08/2022 | 659.10954 KUM | 18897 | 23/08/2022 | 23/08/2022 | TEXT BOOKS | ||||||
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 23/08/2022 | 659.10954 KUM | 18898 | 23/08/2022 | 23/08/2022 | TEXT BOOKS |