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Advertsing, brands and consumer behaviour : the Indian context / S. Ramesh Kumar
By: Kumar, S. Ramesh.
Contributor(s): Krishnamurthy, Anup.
Material type:
TextPublisher: New Delhi : Sage Publications India Pvt Ltd, 2020.Description: 266p.ISBN: 9789353883928.Subject(s): ADVERTISING & CONSUMER BEHAVIORDDC classification: 659.10954
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | Reference | 659.10954 KUM (Browse shelf(Opens below)) | Not For Loan | 18896 | |
| TEXT BOOKS | JDBI Learning Resource Center | 659.10954 KUM (Browse shelf(Opens below)) | Available | 18897 | ||
| TEXT BOOKS | JDBI Learning Resource Center | 659.10954 KUM (Browse shelf(Opens below)) | Available | 18898 |
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| 658.8 LEE Social marketing influencing behaviors for good | 658.83 BER Marketing research | 658.84 BAA International marketing | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context | 659.157 MOR Visual merchandising window and in-store displays for retail | 660.0218 ANN V1 Annual book of ASTM standards. Section 7, Textiles Vol 1 | 660.0218 ANN V2 Annual book of ASTM standards. Section 7, Textiles Vol2 |
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