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Strategic brand management / Kevin Lane Keller, M G Parameswaran and Isaac Jacob
By: Keller, Kevin Lane.
Contributor(s): Parameswaran, M G.
Material type:
TextPublisher: New Delhi : Pearson, 2011.Edition: 3rd ed.Description: 695 p.ISBN: 9788131756898.Subject(s): BRAND NAME | COMMERCE | PRODUCT MANAGEMENTDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.827 KEL (Browse shelf(Opens below)) | Available | 16768 |
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| 658.82 STA Promotion advertising, publicity, personal selling, sales promotion | 658.827 CHE Creating powerful brands in consumer, service and industrial markets | 658.827 JOH Brand management | 658.827 KEL Strategic brand management | 658.827 MAT Product and brand management | 658.827 MOO Brand management the Indian context | 658.827 MOO Brand management the Indian context |
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