Normal view MARC view ISBD view

Strategic brand management (Record no. 12541)

MARC details
000 -LEADER
fixed length control field	00587nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	In-KoJDB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9788131756898
040 ## - CATALOGING SOURCE
Original cataloging agency	JDBI
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Class No.	658.827
Item number	KEL
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author	Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title	Strategic brand management
Statement of responsibility	Kevin Lane Keller, M G Parameswaran and Isaac Jacob
250 ## - EDITION STATEMENT
Edition statement	3rd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Pearson
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
No. of pages	695 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	BRAND NAME
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	COMMERCE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	PRODUCT MANAGEMENT
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL)
Author name	Parameswaran, M G
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	TEXT BOOKS

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan (e.g. reference copy)	Home library	Current library	Date acquired	Total Checkouts	Full call number	Accession No	Date last seen	Date last checked out	Price effective from	Koha item type
				JDBI Learning Resource Center	JDBI Learning Resource Center	01/11/2016	3	658.827 KEL	16768	31/05/2019	27/03/2017	01/11/2016	TEXT BOOKS