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Strategic brand management

658.827
KEL

16768

Keller, Kevin Lane

Strategic brand management / Kevin Lane Keller, M G Parameswaran and Isaac Jacob . – 3rd ed . – New Delhi : Pearson, 2011.

695 p.

ISBN 9788131756898 .

Subjects--Topical Terms:
BRAND NAME
COMMERCE
PRODUCT MANAGEMENT

Dewey Class. No.: 658.827 / KEL

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