Services marketing : integrating customer / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit

By: Services Marketing.

Contributor(s): Zeithaml, Valarie A.

Material type: Text

TextPublisher: New Delhi : McGraw Hill Education, 2014.Edition: 6th ed.Description: 711 p.ISBN: 9781259026812.Subject(s): COMMERCE | MARKETINGDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	658.8 SER (Browse shelf(Opens below))	Available		16758

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Previous	658.8 RIES The 22 Immutable laws of marketing	658.8 RUS The Fundamentals of marketing	658.8 SAX Marketing management	658.8 SER Services marketing integrating customer	658.8 SHA Services marketing the Indian perspective; text and readings	658.8 SHA Services marketing the Indian perspective; text and readings	658.8 SHA Service marketing (concepts, practices, & cases from Indian environment)	Next

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