JDBI Learning Resource Center

Services marketing integrating customer

658.8
SER

16758

Services Marketing

Services marketing : integrating customer / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit . – 6th ed . – New Delhi : McGraw Hill Education, 2014.

711 p.

ISBN 9781259026812 .


COMMERCE
MARKETING

658.8 / SER
Copyright © 2020. J.D. Birla Institute. All Rights Reserved.
Powered by Koha.