Services marketing integrating customer
658.8
SER
16758
Services Marketing
Services marketing : integrating customer / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit . – 6th ed . – New Delhi : McGraw Hill Education, 2014.
711 p.
ISBN 9781259026812 .
COMMERCE
MARKETING
658.8 / SER
SER
16758
Services Marketing
Services marketing : integrating customer / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit . – 6th ed . – New Delhi : McGraw Hill Education, 2014.
711 p.
ISBN 9781259026812 .
COMMERCE
MARKETING
658.8 / SER