Services marketing : integrating customer / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit
By: Services Marketing.
Contributor(s): Zeithaml, Valarie A.
Material type: TextPublisher: New Delhi : McGraw Hill Education, 2014.Edition: 6th ed.Description: 711 p.ISBN: 9781259026812.Subject(s): COMMERCE | MARKETINGDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
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TEXT BOOKS | JDBI Learning Resource Center | 658.8 SER (Browse shelf(Opens below)) | Available | 16758 |
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