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Advertising and promotions : an IMC perspective / Kruti Shah and Alan D'Souza

By: Shah, Kruti.
Contributor(s): D'Souza, Alan.
Material type: TextTextPublisher: New Delhi : Tata Mc graw Hill, 2009.Description: 987 p.ISBN: 9780070080317.Subject(s): ADVERTISING | COMMERCE | PROMOTIONDDC classification: 659.1
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TEXT BOOKS JDBI Learning Resource Center 659.1 SHA (Browse shelf(Opens below)) Available 16756

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