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Advertising and promotions an IMC perspective

659.1
SHA

16756

Shah, Kruti

Advertising and promotions : an IMC perspective / Kruti Shah and Alan D'Souza . – New Delhi : Tata Mc graw Hill, 2009.

987 p.

ISBN 9780070080317 .

Subjects--Topical Terms:
ADVERTISING
COMMERCE
PROMOTION

Dewey Class. No.: 659.1 / SHA

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