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Advertising and promotions (Record no. 12535)

MARC details
000 -LEADER
fixed length control field	00549nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	In-KoJDB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780070080317
040 ## - CATALOGING SOURCE
Original cataloging agency	JDBI
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Class No.	659.1
Item number	SHA
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author	Shah, Kruti
245 ## - TITLE STATEMENT
Title	Advertising and promotions
Sub-title	an IMC perspective
Statement of responsibility	Kruti Shah and Alan D'Souza
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Tata Mc graw Hill
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
No. of pages	987 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	ADVERTISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	COMMERCE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	PROMOTION
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL)
Author name	D'Souza, Alan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	TEXT BOOKS

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan (e.g. reference copy)	Home library	Current library	Date acquired	Total Checkouts	Total Renewals	Full call number	Accession No	Date last seen	Date last checked out	Price effective from	Koha item type
				JDBI Learning Resource Center	JDBI Learning Resource Center	01/11/2016	3	1	659.1 SHA	16756	10/06/2023	19/05/2023	01/11/2016	TEXT BOOKS