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Readings in consumer behavior : individuals, groups, and organizations / Edited by Melanie Wallendorf and Gerald Zaltman

By: Readings In Consumer Behavior: Individuals, Groups, And Organizations.
Contributor(s): Wallendorf, Melanie [Editor].
Material type: TextTextSeries: Theories in marketing. Publisher: New York : John Wiley, 1979.Description: xvi, 473 p.ISBN: 0-471-03021-X.Subject(s): CONSUMER BEHAVIORDDC classification: 381.33
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Item type Current library Call number Status Date due Barcode
TEXT BOOKS JDBI Learning Resource Center 381.33 REA (Browse shelf(Opens below)) Available 3342

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