Readings in consumer behavior : individuals, groups, and organizations / Edited by Melanie Wallendorf and Gerald Zaltman
By: Readings In Consumer Behavior: Individuals, Groups, And Organizations.
Contributor(s): Wallendorf, Melanie [Editor].
Material type: TextSeries: Theories in marketing. Publisher: New York : John Wiley, 1979.Description: xvi, 473 p.ISBN: 0-471-03021-X.Subject(s): CONSUMER BEHAVIORDDC classification: 381.33Item type | Current library | Call number | Status | Date due | Barcode |
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TEXT BOOKS | JDBI Learning Resource Center | 381.33 REA (Browse shelf(Opens below)) | Available | 3342 |
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