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Readings in consumer behavior individuals, groups, and organizations

381.33
REA

3342

Readings In Consumer Behavior: Individuals, Groups, And Organizations

Readings in consumer behavior : individuals, groups, and organizations / Edited by Melanie Wallendorf and Gerald Zaltman . – New York : John Wiley, 1979.

xvi, 473 p. - Theories in marketing .

ISBN 0-471-03021-X .

Subjects--Topical Terms:
CONSUMER BEHAVIOR

Dewey Class. No.: 381.33 / REA

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