Strategic marketing : channel management / Donald J Bowersox and M Bixby Cooper
By: Strategic Marketing.
Contributor(s): Bowersox, Donald J.
Material type: TextPublisher: New Delhi : McGraw Hill Education, 2007.Description: 488 p.ISBN: 9780070586697.Subject(s): COMMERCE | MANAGEMENT | MARKETINGDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
TEXT BOOKS | JDBI Learning Resource Center | 658.8 BOW (Browse shelf(Opens below)) | Available | 16759 |
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