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Strategic marketing channel management

658.8
BOW

16759

Strategic Marketing

Strategic marketing : channel management / Donald J Bowersox and M Bixby Cooper . – New Delhi : McGraw Hill Education, 2007.

488 p.

ISBN 9780070586697 .

Subjects--Topical Terms:
COMMERCE
MANAGEMENT
MARKETING

Dewey Class. No.: 658.8 / BOW

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