JDBI Learning Resource Center

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1.
To study the impact of television commercials ( food ) on children - parental concern and reaction

by Mukulika Mathur | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1987/ HM-3] (1).

2.
Influence of brand name and packaging on consumer perception and choice

by Anjana Khatri | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1986/ HM-2] (1).

3.
To study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf)

by Amita Jain | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1986/ HM-1] (1).

4.
Quality of life among bustee dwellers in Calcutta

by Naina Gadhia | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1988/ HM-3] (1).

5.
Quality management at home

by Ameeta Bhide | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1988/ HM-2] (1).

6.
An Enquiry into the financial management of self employed and service class families belonging to the middle income group

by Manju Bhambhani | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1987/ HM-5] (1).

7.
An Assessment of the nutritional and anthropometric status of the rural children of West Bengal (study confined to children between ages 5 - 10 years with family per capita income ranging upto Rs. 300 per month

by Shampa Hore | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1989/ CD-1] (1).

8.
Attitudes of married working men towards married working women

by Smita Ray | Jadavpur University | M.Sc | Soma Dasgupta & Sudakshina Gupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1989/ HM-3] (1).

9.
A Study of the prospects for export based knitted garment industry in Kolkata in post-quota era

by Neha Agarwala | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 2004/ CS-1] (1).

10.
A Qualitative study of old age homes in South Kolkata : a comparative analysis of two private run institutions

by Meenakshi Khemka | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 2003/ FRM-4] (1).

11.
The Study of medical expenses incurred by the septugenarians of the Uttapradesh community in and aroud Kolkata

by Sushmita Jha | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 2006/ FRM-2] (1).

12.
A Consumer study of the conflict of big versus small in the green grocery retail sector

by Ruchika Kharkia | Jadavpur University | M.Sc | Soma dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 2008/ RM-5] (1).

13.
Some factors affecting choice of educational career

by Manjeet Kaur | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1984/ HM-7] (1).

14.
Pattern of consumer preference and attitudes of the middle income group towards expenditure on consumer equipments

by Hardish Kaur | Jadavpur University | M.Sc | Soma Dasgupta.

Material type: Mixed materialsMixed materials Availability: Items available for loan: [Call number: 1984/ HM-5] (1).

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