Principles of marketing

By: Kamarulzaman, Yusniza.

Contributor(s): Abu, Nor Khalidah [Author].

Material type: Text

TextPublisher: New delhi : Oxford, 2013.Edition: 2nd.Description: x, 302 p.ISBN: 9789676590510.Subject(s): MARKETING | MANAGMENET | COMMERCEDDC classification: 658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	658.8 KAM (Browse shelf(Opens below))	Checked out	20/11/2024	17487

Contents : 1. Overview of marketing 2. Strategic marketing planning 3. Understanding buyer behaviour 4.Managing marketing information 5. Market segmentation, targeting, and positioning 6. Product 7. Pricing 8. Place 9. Integrated marketing communication 10. Contemporary topics in marketing

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