Principles of marketing (Record no. 14537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210306202622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171117b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789676590510 |
| Printed Price | 450.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.8 |
| Item number | KAM |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Kamarulzaman, Yusniza |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New delhi |
| Name of publisher, distributor, etc. | Oxford |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | x, 302 p. |
| 500 ## - GENERAL NOTE | |
| General note | Contents : 1. Overview of marketing 2. Strategic marketing planning 3. Understanding buyer behaviour 4.Managing marketing information 5. Market segmentation, targeting, and positioning 6. Product 7. Pricing 8. Place 9. Integrated marketing communication 10. Contemporary topics in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | MANAGMENET |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | COMMERCE |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Relator term | Author |
| Author name | Abu, Nor Khalidah |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Accession No | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 17/11/2017 | 25 | 2 | 658.8 KAM | 17487 | 20/11/2024 | 13/11/2024 | 13/11/2024 | 17/11/2017 | TEXT BOOKS |